Aug 9, 2022
Yasmina Siadatan is Sales and Marketing Director at Dynamic Planner, and part of the Executive Management Team and the Board. She is an integral contributor to decision making in the business, working in tandem with the senior team at Dynamic Planner to lead and deliver on its marketing-led growth strategy and further build the Dynamic Planner brand.
She and her team are responsible for Dynamic Planner’s marketing and sales strategy which includes understanding market requirements and successfully matching them to UK advice firms. Previously, as Creative Director of Start Up Loans, Yasmina headed marketing and communications for the government’s flagship scheme which provided access to finance for small businesses.
She worked for Lord Sugar in 2009 having won the fifth series of BBC One’s The Apprentice, heading up his flagship tech and digital media organisation and overseeing product marketing and advertising sales to blue chip organisations. Following that she was headhunted by James Caan of Dragons’ Den fame to help run his private equity organisation. She graduated in economic history from the London School of Economics.
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This series of the Her Future Bright podcast is sponsored by J P Morgan Asset Management.